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Channel: Emerald Group Publishing Limited: Journal of Fashion Marketing and Management: An International Journal: Table of Contents
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U.S. college students’ apparel shopping orientation and brand/product...

AbstractPurpose - The purpose of this study was to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following...

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Assessing Sustainable Initiatives of Apparel Retailers on the Internet

AbstractPurpose - The purpose of this study is to identify retailers selling sustainable apparel goods on the Internet and examine their sustainable initiatives in the supply chain based on the United...

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Temporary retail in Fashion system: an explorative study

AbstractPurpose - The purpose of this paper is to provide a very preliminary typology of fashion short-term stores, with particular reference to the fashion sector in Italy. Design/methodology/approach...

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What is Cool? Operationalizing the Construct in an Apparel Context

AbstractPurpose - The purpose of this paper is to operationalize the ubiquitously used concept of "cool," specifically considering its meaning to Generation Y consumers of apparel. Using Churchill’s...

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Cross-Cultural Investigation of U.S. and Indian Consumers’ Apparel Attribute...

AbstractPurpose - Apparel product attributes on which consumers place importance may change as a country’s economy progresses. Built on Kano’s theory, this study categorizes important apparel...

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Voluntary Simplicity: The Great American Apparel Diet

AbstractPurpose - The purpose of this inductive research is to examine consumers’ motivations to participate in voluntary simplicity in the current market environment. Design/methodology/approach -...

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Millennial Consumers' Status Consumption of Handbags

AbstractPurpose - This paper aims to examine a consumer segment, Millennial, and its status and conspicuous consumption tendencies. The current research was conducted to determine if handbags can be...

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What is a Label Worth? Defining the Alternatives to Organic for US Wool...

AbstractPurpose - As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The goal of...

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"There is no such thing as bad weather, just the wrong clothing"

AbstractNot available.

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"There is no such thing as bad weather, just the wrong clothing"

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College students’ apparel shopping orientation and brand/product preferences

AbstractPurpose– The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following...

View Article

Assessing sustainable initiatives of apparel retailers on the internet

AbstractPurpose– The purpose of this study is to identify retailers selling sustainable apparel goods on the internet and examine their sustainable initiatives in the supply chain based on the United...

View Article

Temporary retail in fashion system: an explorative study

AbstractPurpose– The purpose of this paper is to provide a very preliminary typology of fashion short-term stores, with particular reference to the fashion sector in Italy. Design/methodology/approach–...

View Article


What is cool? Operationalizing the construct in an apparel context

AbstractPurpose– The purpose of this paper is to operationalize the ubiquitously used concept of “cool,” specifically considering its meaning to Generation Y consumers of apparel. Using Churchill's...

View Article

Cross-cultural investigation of US and Indian consumer’s apparel attribute...

AbstractPurpose– Apparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel...

View Article


Voluntary simplicity: The Great American Apparel Diet

AbstractPurpose– The purpose of this paper is to examine consumers’ motivations to participate in voluntary simplicity in the current market environment. Design/methodology/approach– Using established...

View Article

Millennial consumers’ status consumption of handbags

AbstractPurpose– This paper aims to examine a consumer segment, Millennial, and its status and conspicuous consumption tendencies. The current research was conducted to determine if handbags can be...

View Article


What is a label worth? Defining the alternatives to organic for US wool...

AbstractPurpose– As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of...

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Chinese consumers’ purchasing: impact of value and affect

AbstractPurpose - Purchases of luxury fashion brands continues to grow rapidly in metropolitan China, creating a significant global marketplace. Associated behaviour is maturing, exhibiting levels of...

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Uncovering Victoria’s Secret: Exploring women’s luxury perceptions of...

AbstractPurpose - Purpose -- Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological...

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